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July 18, 2023

Building WellFi Pt.1: Introduction

BRX by Breathonics Features 5-min Mental Fitness Training Programs to Improve Wellbeing

BRX debuts cutting-edge Web3 WellTech with multi-sensory mental fitness exercises at the intersection of music, science and technology, a work of collaboration with music and wellness experts Stuart Sandeman and Tom Middleton

From surgical robots to AI therapists: Wellness Technology is the new meta of health.

Breathonics is bringing WellTech into the future with their mental fitness app. This Introduction is Part 1 of the WellTech Series.

Mental health. Until now, its discourse has mainly circulated around awareness: shedding light on peoples’ lived experiences to educate and destigmatize. It has also emphasized how mental health is as important as physical health, foundational to your quality of life. Yet although society progresses to embrace the topic, it still carries negative or melancholic connotations. So, we know what mental health is and why it’s important. What now?

You can’t fix a problem without knowing what’s wrong (or without knowing there’s a problem in the first place). Awareness allows us to identify the problem. But now that society has reached a sufficient point of awareness, it’s time to collectively shift into a productive mentality of solutions: empowering people to reclaim their wellbeing. In today’s world, this comes in the form of Wellness Technology.

Introducing BRX — not your typical wellness app. It’s a unique WellTech experience that applies the frameworks of physical fitness to mental health. Sitting at the intersection of music, science and technology, BRX is broadening the concept of wellness and self-care, activating new audiences to better their wellbeing. Just like you would train your muscles in the gym, you can train your mental fitness. Find out more here.

Our product seamlessly weaves breathwork with electronic music, offering users rhythmic, multi-sensory breathing exercises. Designed to help you rest and recharge, these exercises can switch or enhance your state in as little as 5 minutes. 2 years in the making, their formula combines guided breathwork sessions to Power Up or Power Down, bespoke music that fits the energy of the session, and binaural Hertz frequencies (akin to brainwave activity).

The BRX concept was developed in collaboration with pioneering experts Tom Middleton, leading music producer and sound designer for wellness and sleep, and Stuart Sandeman, world-class breath coach and BBC Radio 1 selector. With thorough integrations to Apple Watch, Fitness and Health, BRX uses biometric data to map and measure your wellbeing — from Resting Heart Rate to hours slept per night.

Wellness and Technology, two rapidly growing global markets, have met at a point of convergence: we now find ourselves immersed in an era of Wellness Technology, “a broad term that describes wellness software, tools and systems” (CoreHealth) from wearables such as the Fitbit and Oura Ring, to meditation apps like Headspace and Calm.

Due to lacking regulation and quality control, many of these products “vary significantly in quality and type” (APA). Although more venture capital = increased product supply, the unanimous agreement is that technology has a responsible role to adhere to. Building a product on credible research is fundamental, yet according to the Journal of Medical Internet Research in 2022, only 56% of digital health companies obtained scores for clinical robustness.

The launch of BRX on iOS is a milestone for the company as the team comes with a wealth of experience building WellTech products and communities across several verticals, from hardware to software, backed by research drawn from numerous studies and their own app data. The aim of Breathonics is to modernize self-care with practicality, simplicity and speed through the power of breathwork and music: Rest and Recharge in just 5 minutes.

Here’s a look at some of Breathonics’ user stats:

The above graph shows the usage of various sessions in the BRX app. Power Up exercises are most often used in early mornings, while Power Downs are most often used at night time before bed.

This graph illustrates how Power Ups are used earlier during weekdays than on weekends (while their usage rate also drops on weekends, implying a greater need for them on weekdays). Power Up usage drops off after 3pm on average every day.

Conversely, Power Downs are used almost exclusively at night time before bed, every day of the week.

This graph shows the dynamic yet consistent nature of Nap content consumption, with notable peaks around 6am, 1–4pm and 10pm. The highest peak, 1–4pm, is indicative of the afternoon slump that many of us experience after lunchtime.

Longforms typically feature soundscapes, the duration of which is set by the user upon starting. There is a tiny peak around afternoon-slump time, but their highest use begins around 10pm and extends throughout the night until roughly 6pm.

Stay tuned: In the next blog of our Building WellFi series, we’ll unpack the details of the science behind the BRX concept.